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(Redirected from World Wildlife Fund)
Note: After losing a court case in 2002 on the use of the initials WWF, the organization previously known as the World Wrestling Federation has rebranded itself as World Wrestling Entertainment, or WWE.

WWF, the global conservation organization was originally known as World Wildlife Fund. In 1986, it changed its name to World Wide Fund For Nature (except in the US and Canada) to better represent the spread of its work. It was founded on September 11, 1961 by, among others, the biologist Sir Julian Huxley, Prince Bernhard of the Netherlands, Max Nicholson and the naturalist and painter Sir Peter Scott who designed the original black and white panda logo. It is one of the world's largest environmental organizations, with a network of offices in nearly 60 countries and a secretariat in Gland, Switzerland.

Probably the most famous name associated with WWF is HRH The Duke of Edinburgh. The Duke was the first President of WWF-UK from its foundation in 1961 to 1982, International President of WWF (1981-1996), and is now President Emeritus.

WWF is dedicated to stopping the degradation of the planet's natural environment and building a future in which humans live in harmony with nature, by:

  • conserving the world's biological diversity
  • ensuring that the use of renewable natural resources is sustainable
  • promoting the reduction of pollution and wasteful consumption.

WWF has a factual, science-based approach to conservation, which focuses on six priority issues of global concern: forests, oceans and coasts, fresh water, endangered species, and the insidious threats of toxic chemicals and climate change. For each of these issues, WWF has developed measurable targets and runs more than 1,200 field projects around the world in any year.


International directors

WWF Services
  • Dr Claude Martin - Director General
  • Paul Steele - Chief Operating Officer
  • Dorothy Bray - Human Resources Development
  • Thomas Schultz-Jagow - Communications
  • Dr Timothy Geer- Government & Aid Agency Coordination
  • Mario Fetz - Fundraising & Marketing
  • Chiew Chong - Finance & Administration
International Conservation Programme
  • Dr Chris Hails - Programme Director
  • Dr Sheila O'Connor - Programme Audits
Regional Programmes
  • Dr Yaa Ntiamoa-Baidu - Africa/Madagascar
  • Dr Isabelle Louis - Asia/Pacific
  • Dr Magnus Sylvn - Europe/Middle East
  • Dr Georg Schwede - Eastern Europe/Central Asia
  • Dr Guillermo Castilleja - Latin America/Caribbean
  • Gordon Shepherd - International Policy
Global Issues
  • Jennifer Morgan - Climate Change Programme
  • Dr Chris Elliott - Forests for Life Programme
  • Jamie Pittock - Freshwater Programme
  • Dr Simon Cripps - Oceans & Coasts Programme
  • Dr Sue Lieberman - Species Programme
  • Clif Curtis - Toxics Programme
Legal Advisor
  • Michael R. Rogers, Barrister

See also: Global 200 (200 ecoregions defined by WWF as the most critical regions for conservation), ecoregion

External links

de:WWF fr:World Wildlife Fund id:WWF it:World Wildlife Fund nl:Wereld Natuur Fonds ja:世界自然保護基金 pl:WWF sv:Vrldsnaturfonden zh:世界自然基金会


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